Hex Winerack

For the release of Born in Sweden's new Hex Winerack, we were honored to produce a commercial. The storyline follows a wine-obsessed man who frequently hosts parties for his friends. One day, his winerack collapses under the weight of the many bottles, ruining his party.

In need of a solution, he turns to the modular Winerack from Born in Sweden, which saves the day. We went for a fun and accessible way to demonstrate the product's usefulness.