JUMBO

People have a lot of misconceptions about IT.

As do many marketing departments. Our partners at Jumbo bravely decided to take a risk and trust us when we proposed to put that miscommunication trope on it’s head. Jumbo’s HR department originally approached us to solve the problem of effectively communicating how impactful and essential IT jobs are. Most conventional marketing campaigns have a hard time at making IT feel authentic and exciting. To solve this problem, we decided to let the IT people do the talking for once.

And they talked… a lot.

We interviewed them pretenting to be just another video marketing team that didn’t understand their work in the slightest. Like we’d hoped, they ended up correcting our assumptions and started giving us heartfelt explanations of what their craft was actually about. We then used these hours of raw candid material to reverse engineer a script that had honest and funny insights into the world of IT careers.